The March 2022 health trends were dominated by the release of new at-home fitness solutions, hyper-personalized dieting platforms, and gut health-balancing supplements. And while many of these trends have remained consistent throughout the winter, there was a notable increase this month in products and services that fall into the "precision nutrition" category -- a burgeoning space occupied by health tech companies offering DNA and biometric-based nutritional recommendations.
For example, health-tech startup Rootine made headlines for its AI-powered app that utilizes at-home test kits and personal health data to provide hyper-customized dieting advice. Similarly, PNOE launched a science-backed nutrition and training program that combines biometric screening and AI-enabled DNA analysis to optimize athletes' diets and workouts. Meanwhile, dieting platform Habit released its all-in-one at-home test kit service, a 23andMe-like platform designed to allow users to optimize their diets plans in relation to 70 key health markers.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
