Vista plus daily contact lenses introduce a new brand from GlassesUSA.com and they're focused on disrupting the industry with high-quality and affordable vision products. The brand's products are made with hyaluronic acid to leverage the benefits of "an advanced technology that retains moisture, keeping the lenses well hydrated to avoid symptoms of dryness while supporting a healthy ocular surface." Knowing that people are spending extended periods of time in front of screens, the brand is on a mission to reduce discomfort, dryness and eye strain where possible.
Contact lenses from Vista plus are available for $1 for a 10-day trial, and then for $32 per month after that, which is less than half the price of comparable products on the market. Supported by a zero commitment subscription, members can choose to cancel or modify at any time, and take advantage of free shipping and returns.
Why This Trend Is Growing
- Hyaluronic Acid in Contacts
- There is an opportunity to disrupt the contact lens industry by introducing hyaluronic acid into daily contacts and improving ocular surface health.
- Affordable High-quality Vision Products
- A market opportunity exists to provide affordable high-quality vision products that leverage advanced technologies to reduce discomfort, dryness, and eye strain caused by extended screen time.
- Subscription-based Contact Lens Services
- A subscription-based model for contact lenses that allows modification or cancellation at any time could disrupt the market and create a loyal customer base.
Industries Being Reshaped
- Contact Lens Industry
- The contact lens industry could benefit from introducing hyaluronic acid in daily contacts, developing affordable high-quality vision products, and adopting subscription-based models.
- Eye Care Industry
- The eye care industry has an opportunity to disrupt the market by providing advanced technologies to reduce discomfort, dryness, and eye strain caused by screen time.
- Subscription-based Service Industry
- Contact lens subscriptions could become a disruptor in the subscription-based service industry by offering modification and cancellation policies and affordable high-quality vision products.
