Naturally Inspired Eye Drops

The Biotrue Hydration Boost Eye Drops are Preservative-Free

The Biotrue Hydration Boost Eye Drops from Bausch + Lomb as a naturally inspired eye care product formulated to help consumers who wear contact lenses and/or need help combating against dryness. The eye drops are made with a preservative-free formula that delivers instant moisture thanks to hyaluronan and electrolytes, which are naturally found in tears. The pH balanced drops are rated to deliver consistent moisture throughout the day to keep eyes more comfortable for a longer period.

The Biotrue Hydration Boost Eye Drops are great for those who work on a computer all day to help combat against technology-related eye discomfort. The drops take a natural approach to everyday eye health and respond to the increasing number of consumers experiencing ocular discomfort from screen use.

Natural Eye Care
The trend of natural eye care using preservative-free formulas and naturally sourced ingredients presents an opportunity for businesses to cater to health-conscious consumers.
Technology-related Eye Discomfort Relief
As more people experience ocular discomfort from screen use, there is a growing trend for eye care products that deliver instant relief and comfort.
Ph-balanced Eye Drops
The trend for pH-balanced eye drops that deliver consistent moisture throughout the day presents an opportunity for businesses to create innovative eye care products.

Industries Being Reshaped

Eye Care Industry
The eye care industry can leverage the trend for natural eye care products and develop innovative solutions to combat technology-related eye discomfort.
Healthcare Industry
The healthcare industry can explore the trend for natural eye care products to cater to health-conscious consumers.
Technology Industry
The technology industry can collaborate with the eye care industry to develop innovative solutions that reduce screen-related eye discomfort.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 24%
Freshness 15%