OUTLIER, a specialty New York-based fitness brand, has launched its Ultra Ultra Easy Shorts, a pair of "ultra-excessive" gym shorts featuring a double-woven, four-way stretch fabric that blends elastane with nylon for improved durability.
This one-of-a-kind construction makes these shorts extremely lightweight, while allowing for a large range of motion. Moreover, the Ultra Ultra Easy Shorts feature an F0 Ecorepel Bio DWR treatment that repels water, keeps fabric cleaner, and dries super fast. In terms of utility, the shorts come equipped with mesh pockets that feature discrete zippers so runners can secure their belongings. Another notable feature is the short's unique drawcord and 3Bar combination, which was designed to allow for easy adjustments.
Currently, the Ultra Ultra Easy Short is being offered in five unique, neutral-toned colors: Dark Navy, Black, Seascape, Sagebrush, and Winedeep.
Image Credit: Outlier
Key Themes Behind This Trend
- Double-woven Stretch Fabric
- Double-woven stretch fabric is growing in popularity for its lightweight, durable, and flexible properties. This presents opportunities in the athletic and outdoor apparel industries for the development of new products.
- Eco-friendly Fabric Treatment
- The use of eco-friendly fabric treatments, such as the Ecorepel Bio DWR treatment, is becoming a trend in the fashion and outdoor industries, creating opportunities for innovation in sustainable fashion and eco-friendly outdoor gear.
- Discreet Pocket Design
- The inclusion of discreet pockets in athletic and outdoor apparel is a trend that is gaining traction, presenting opportunities for innovation in the design and functionality of sportswear and outdoor gear.
Where This Applies
- Athletic Apparel
- The innovations in double-woven stretch fabric and discreet pocket design present disruptive opportunities for the athletic apparel industry to provide high-performance and comfortable workout gear.
- Outdoor Gear
- The trend of eco-friendly fabric treatments and double-woven stretch fabrics present opportunities for the outdoor gear sector to create sustainable and durable outdoor clothing that can withstand harsh environments.
- Fashion
- The trend of eco-friendly fabric treatments and innovations in double-woven stretch fabric present opportunities for the fashion industry to develop more sustainable and comfortable clothing options for everyday wear.
