Nashville-based precision health startup Rootine utilizes artificial intelligence to assess clients' DNA, blood, and lifestyle markers. Once this data is acquired, the app can offer these clients "hyper-customized" macro and micronutrient recommendations.
Last summer, the new startup was able to secure $3 million in seed funding while gaining several high-profile celebrity endorsements; most notably, Carolina Panthers player Brian Burns announced that he used the new service to manage his dieting. According to the company, Rootine was established to empower people globally by offering them access to invaluable health data.
"The future of health is data-driven and personalized,” said Rachel Soper Sanders, co-founder, and CEO, in a recent interview. And considering the recent deluge of new personalized health startups, Sanders is certainly is not wrong in her assessment of the health and fitness industry's future.
Image Credit: Rootine
Key Themes Behind This Trend
- Precision Health
- The use of AI to analyze clients' DNA, blood, and lifestyle indicators offer a disruptive innovation opportunity for healthtech startups.
- Hyper-customization
- Offering clients 'hyper-customized' macro and micronutrient recommendations can create competitive advantages for companies in the nutrition and wellness industry.
- Personalized Healthcare
- The trend toward personalized healthcare is opening up opportunities for AI-based startups to develop novel diagnostics and therapies.
Where This Applies
- Healthtech
- Launching an AI-based platform that leverages customer data to customize nutritional advice presents opportunities for healthtech startups.
- Wellness
- Wellness retailers can disrupt the industry by offering personalized consultancy services based on AI-generated data analysis.
- Fitness
- Fitness-oriented businesses can leverage AI and big data to provide clients with personalized training and nutrition guidance.
