'Flying Monkeys Brewery,' the Ontario-based Canadian craft brewery, has launched an eccentric collection of in-house Flying Monkeys seltzers. This collection includes four seltzers that each boast colorful, rainbow-filled cans and unique names, such as 'Space Born Unicorn' or 'Tangerine Fuzz Machine.' The other two seltzers are named 'Robots Kiss Butterflies,' and 'Supersonic Puppy Dreams,' continuing the pattern of using unique three-word names.
These drinks are all fruit-filled with flavors ranging from watermelon-cucumber to pineapple-mango. On top of this, these seltzers are low in calories, with the Supersonic Puppy Dreams only containing 130 calories, for example. The four drinks in this new line contain an alcohol-by-volume (ABV) of 5%, which is within the standard seltzer ABV range of four to six percent.
Image Credit: Flying Monkeys Brewery
What Makes This Trend Stand Out
- Eccentric Seltzer Collections
- Expanding seltzer collections with unique flavors, colorful branding, and lower calorie content can disrupt the seltzer industry.
- Low Calorie-alcohol Beverages
- Creating low calorie-alcohol beverages with unique flavor profiles can disrupt the alcohol beverage industry.
- Three-word Seltzer Names
- Using unique and inventive names on seltzer products can disrupt the marketing strategy of the seltzer industry.
Sectors Adopting This
- Craft Beer
- Craft breweries like Flying Monkeys, can expand their product line and reach new audiences within the seltzer industry.
- Seltzer
- Brands looking to differentiate themselves within the seltzer market can explore unique branding, low calorie content, and inventive flavor profiles
- Alcohol
- Alcohol beverage companies can explore unique flavor profiles and low calorie content for a disrupted demographic in the alcohol market.
