The 'New Belgium Fruit Smash' seltzer collection is a new fruit-packed craft beer product line from the Colorado-based brewery. These seltzers come in a fruity variety pack of three different flavors. These are 'Berry Blast,' 'Tropical Punch,' and 'Pink Lemonade.' Berry Blast features flavoring from real strawberries, raspberries, and cherries, to sweeten the drink without producing an artificial taste.
The Tropical Punch seltzer is made with real mango, passionfruit, and guava, and the Pink Lemonade is made with lemon and raspberry. These seltzers are light, bubbly, and refreshing while boasting an alcohol-by-volume (ABV) of 4.7. The New Belgium Fruit Smash collection is sold internationally in variety packs of six drinks, which includes two of each flavor. This pack costs roughly $11 USD not counting shipping fees, which vary based on the destination location.
Image Credit: New Belgium Brewery
What's Driving This Trend
- Fruit-infused Seltzers
- Opportunity to leverage real fruit flavorings to create low-calorie, natural beverages for health-conscious consumers.
- Craft Seltzer Collections
- Opportunity to develop unique varieties of seltzers that cater to specific flavor preferences and tastes.
- International Distribution of Seltzers
- Opportunity to target global markets and expand seltzer sales and distribution beyond the local or regional regions.
Who This Affects Most
- Beverage Industry
- Opportunity to develop seltzers that attract health-conscious and adventurous consumers who seek variety and a low-calorie alternative.
- Alcohol Industry
- Opportunity to innovate beverage collections that cater to consumers seeking craft and unique seltzer flavors with a low alcohol content.
- E-commerce Industry
- Opportunity to expand and target worldwide markets by leveraging e-commerce platforms to sell and distribute seltzer products and variety packs.
