LEVIA, the popular cannabis-infused seltzer, recently expanded its portfolio with the introduction of the new limited-edition summer flavor -- Dragon Fruit. The fruit-forward new flavor mimics the effects of the brand's Achieve seltzer and features a Sativa cannabis blend that increases energy. The limited-run seltzer features original artwork from Dean McKeever (“Keever”), a local Massachusetts illustrator that’s has worked with the brand in other seasonal artwork designs including Orange Blossom and Pomegranate Punch.
“It’s always seltzer season at LEVIA, but just in time for summer, our Dragon Fruit seasonal flavor is making its debut,” said Troy Brosnan, Co-Founder of LEVIA. “Whether you’re hanging with friends or enjoying a day at the beach, LEVIA’s quick onset, great taste and familiar form factor make it a great choice for summer activities.”
LEVIA’s Dragon Fruit will be available in over 150 licensed dispensaries throughout the state of Massachusetts.
Image Credit: LEVIA
What Makes This Trend Stand Out
- Fruit-infused Cannabis Beverages
- There is an opportunity for beverage companies to create new fruit-flavored cannabis beverages similar to LEVIA's Dragon Fruit.
- Limited-edition Cannabis Products
- Limited-edition products, like LEVIA's Dragon Fruit seltzer, can create buzz and excitement among cannabis consumers.
- Collaborations with Local Artists
- Partnering with local artists, like LEVIA did with Dean McKeever, can bring a unique and authentic touch to cannabis branding.
Sectors Adopting This
- Beverage Industry
- The beverage industry can explore the growing market for cannabis-infused beverages and create new products with unique flavors and effects.
- Cannabis Industry
- The cannabis industry has an opportunity to create limited-edition products and partner with artists to bring a fresh and unique perspective to cannabis branding.
- Art Industry
- Local artists can partner with cannabis brands to create unique designs for packaging and promotional materials and gain exposure to a new audience.
