In anticipation of spring and in celebration of 4/20, LEVIA -- the renowned cannabis-infused seltzer brand, recently announced the launch of its latest season flavor -- Mellow Mule. With Mellow Mule, LEVIA replicates the benefits of its 'Celebrate' can - a hybrid cannabis blend uplifting and socializing consumers - in a new, refreshing way. The new beverage boasts a refreshing blend of ginger with a hint of lime.
“We’re excited to introduce Mellow Mule as the latest in our run of seasonal flavors,” said Matt Melander, co-founder of LEVIA. “We’ve gotten a great reception from our previous Cranberry Lime, Pomegranate Punch, and Orange Blossom cans, and look forward to continuing to deliver fun and innovative experiences. Be sure to pick up a Mellow Mule while you can!”
LEVIA’s Mellow Mule will be available the first week of April in over 150 licensed dispensaries throughout the state of Massachusetts.
Image Credit: Hailey Bonia
Why This Trend Is Growing
- Cannabis-infused Beverages
- The trend of creating innovative beverage options infused with cannabis opens the door for new products that could offer potential health benefits to consumers.
- Seasonal Flavors
- Brands can capitalize on the changing seasons with limited edition flavors to create buzz and excitement surrounding their product launches.
- Socializing Cannabis Blends
- Creating cannabis blends that are both uplifting and social can be a unique selling point for cannabis-infused beverage brands.
Industries Being Reshaped
- Cannabis-infused Beverages
- Brands like LEVIA are leading the industry in the creation of innovative cannabis-infused beverages, which could pave the way for new entrants in the market.
- Beverage Industry
- The beverage industry could benefit from the incorporation of unique and unconventional ingredients, like cannabis, to create new products and appeal to a wider range of consumers.
- Seasonal Products
- The trend of offering seasonal product offerings can be leveraged by a range of industries to create excitement around limited edition items and drive sales.
