What is the trend of alcohol-free socialization?

A shift toward alcohol-free social beverages, like THC-infused seltzers, reflects changing consumer preferences for mood-enhancing alternatives.

What is the trend of cannabis-infused beverages?

The rise of cannabis-infused drinks offers a novel way for consumers to enjoy the benefits of THC and CBD in familiar beverage formats.

What is the trend of clean label cannabis products?

Incorporating non-GMO and purity-tested ingredients aligns with consumer demand for transparency and high-quality, clean-label cannabis products.

What are the implications for the cannabis beverage industry industry?

The burgeoning cannabis beverage market stands out as an innovative sector integrating THC and CBD into everyday liquid consumables.

What are the implications for the functional food and drink sector industry?

An increasing interest in functional beverages promotes the development of mood-enhancing and wellness-focused product formulations.

What are the implications for the alternative alcohol industry industry?

The alternative alcohol market is expanding as consumers seek intoxicating options that do not involve traditional alcohol, utilizing cannabis as a substitute.

Sparkling Social Cannabis Drinks : Sojourn THC Seltzers

Sparkling Social Cannabis Drinks

Social Low-Calorie Cannabis Seltzers Image 1

Premium Alcohol Beverage Alternatives Image 1

Fast-Acting Lab-Tested Cannabis Beverages Image 1

Sojourn THC Seltzers are Available in One Flavor and Formulation

Michael Hemsworth — January 17, 2026 — Lifestyle

References: extractlabs & bevnet

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Sojourn THC Seltzers have been launched by the veteran-owned cannabis brand that are formulated for socializing to work well as an alternative to alcohol or simply to shake things up. The drink is formulated with 10mg of THC and 10mg of CBD for a mood-boosting experience that will work well for keeping things light when socializing during casual get-togethers. The drink boasts a Strawberry Lemonade flavor to give it a crisp, fruit-forward flavor in every sip that will work well as an alternative to traditional hard seltzers or sodas.

Sojourn THC Seltzers are made with non-GMO ingredients along with cannabis that has been third-party lab tested to ensure purity. The drinks are made with cannabis grown in the brand's cGMP-certified facility in Lafayette, Colorado.

Trend Themes

Alcohol-free Socialization — A shift toward alcohol-free social beverages, like THC-infused seltzers, reflects changing consumer preferences for mood-enhancing alternatives.
Cannabis-infused Beverages — The rise of cannabis-infused drinks offers a novel way for consumers to enjoy the benefits of THC and CBD in familiar beverage formats.
Clean Label Cannabis Products — Incorporating non-GMO and purity-tested ingredients aligns with consumer demand for transparency and high-quality, clean-label cannabis products.

Industry Implications

Cannabis Beverage Industry — The burgeoning cannabis beverage market stands out as an innovative sector integrating THC and CBD into everyday liquid consumables.
Functional Food and Drink Sector — An increasing interest in functional beverages promotes the development of mood-enhancing and wellness-focused product formulations.
Alternative Alcohol Industry — The alternative alcohol market is expanding as consumers seek intoxicating options that do not involve traditional alcohol, utilizing cannabis as a substitute.

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