The Quirk THC Seltzer has been launched by the Boulevard Brewing Co. as its first foray into the hemp-derived, THC-infused drink category that's expected to catch the attention of cannabis-curious consumers. The drink comes in the Berry Jane flavor as well as two options including 5mg and 10mg of THC per serving, while also having a zero proof profile. The drinks have been third-party lab tested to ensure consistency and come in four packs of 12-ounce cans at participating retailers through Missouri and Kansas.
Duvel Chief Commercial Officer Bobby Dykstra spoke on the Quirk THC Seltzer saying, "Berry Jane, a Quirk THC Seltzer, is a natural extension of the qualities that have made Boulevard Brewing Co. and Quirk Hard Seltzer standout brands. We’re ready to bring that same reputation for quality and delivering memorable experiences into this exciting new space.”
Image Credit: Boulevard Brewing Co.
Why This Trend Is Growing
- Lab-tested Cannabis Beverages
- Lab-tested cannabis-infused beverages are emerging as a trustworthy option for consumers seeking consistency and transparency in THC dosing.
- Flavor-infused THC Drinks
- Flavor-infused THC drinks are gaining popularity, offering consumers an alternative cannabis experience with familiar and appealing taste profiles.
- Zero-proof THC Seltzers
- Zero-proof THC seltzers cater to consumers who seek the social experience of drinking without the effects of alcohol, blending wellness and recreation.
Industries Being Reshaped
- Cannabis Beverage Industry
- The cannabis beverage industry is evolving rapidly as companies venture into THC-infused drinks, aiming to capture the interest of the cannabis-curious crowd.
- Functional Drink Market
- The functional drink market is expanding with cannabis-infused options, merging wellness trends with consumer desires for diverse consumption methods.
- Craft Beverage Production
- Craft beverage production is embracing cannabis as a new frontier, leveraging small-batch processes to create distinct, THC-enhanced drink offerings.
