The ready-to-drink (RTD) category has surged in popularity in recent years, but is being challenged with the new Berry Bros. & Rudd Pick 'n' Spritz kits that streamline the cocktail making process from home. The drink kits allow for effortless mixing from home and encourage consumers to refine each serving to ensure it matches their specific taste preferences. The drink menu includes such options as the No.3 Gin Long Martini, St-Germain Spritz and more that will arrive pre-packed and ready for mixing with no need to seek out specific ingredients.
Sprits Buyer Rob Whitehead commented on the Berry Bros. & Rudd Pick 'n' Spritz kits saying, "The summer spritz trend shows no sign of disappearing so we wanted to create something that enables our customers to experience bar-quality sparkling cocktails at home or out and about during this beautiful British summer we are having.”
What Makes This Trend Stand Out
- At-home Mixology Kits
- Pre-portioned cocktail sets are making premium drinks more accessible while creating space for brands to blend convenience with personalized preparation rituals.
- Customizable Ready-to-mix Drinks
- Consumer interest in tailoring flavor, strength and garnish profiles is expanding the beverage category beyond static RTD formats into more interactive drinking experiences.
- Portable Premium Cocktails
- Bar-quality serves packaged for home or outdoor occasions signal new potential for upscale alcohol brands to compete in casual convenience moments.
Sectors Adopting This
- Alcoholic Beverages
- The shift from ready-to-drink cans to ready-to-mix kits introduces fresh differentiation for spirits, liqueurs and aperitif brands seeking premium positioning.
- Food and Beverage Retail
- Curated cocktail bundles can strengthen specialty retail by turning ingredient discovery into simplified, occasion-based purchasing.
- Hospitality
- At-home bar experiences are reshaping expectations for restaurants and bars as consumers become more comfortable recreating crafted serves outside traditional venues.
