Boulevard Brewing Co. Debuts the Quirk Hard Tea Line-Up
References: globenewswire
Recently, the popular hard seltzer brand Boulevard Brewing Co. has expanded its Quirk line-up with the Quirk Hard Tea. This refreshing beverage boasts only 100 calories a can and a 4% ABV. The formulation is brewed with real black tea and boasts infusions of green tea, cane sugar, and real fruit juice.
The Quirk Hard Tea by Boulevard Brewing Co. boasts four flavors, including Lemonade Tea, Raspberry Tea, Peach Tea, and Pomegranate Tea. These will be available in The Tea Mix Pack. Lemonade Tea will also be offered in single-flavor 12-pack and on draft.
Ali Bush, Boulevard’s VP of Marketing, stated about the launch: "With floral and fresh notes from green tea, a subtle sweetness from six grams of cane sugar per can, and a near-imperceptible level of carbonation, it’s something brand new from Quirk, but also features the craft quality and bold juice flavor you’ve come to know and love.”
Image Credit: Boulevard Brewing Co.
The Quirk Hard Tea by Boulevard Brewing Co. boasts four flavors, including Lemonade Tea, Raspberry Tea, Peach Tea, and Pomegranate Tea. These will be available in The Tea Mix Pack. Lemonade Tea will also be offered in single-flavor 12-pack and on draft.
Ali Bush, Boulevard’s VP of Marketing, stated about the launch: "With floral and fresh notes from green tea, a subtle sweetness from six grams of cane sugar per can, and a near-imperceptible level of carbonation, it’s something brand new from Quirk, but also features the craft quality and bold juice flavor you’ve come to know and love.”
Image Credit: Boulevard Brewing Co.
Trend Themes
1. Low-calorie Alcoholic Beverages - Offering flavorful alcoholic options at only 100 calories per can, the Quirk Hard Tea line-up positions itself within the growing low-calorie alcoholic beverages trend.
2. Natural Ingredient Infusions - By using real black tea and infusing beverages with natural ingredients like green tea and fruit juice, this product taps into the trend of natural ingredient infusions in the beverage industry.
3. Flavored Alcoholic Variety Packs - The introduction of various tea flavors in a single mix pack highlights the increasing consumer demand for variety and customization in alcoholic beverages.
Industry Implications
1. Craft Beverage Industry - With a focus on quality and bold flavors, Boulevard Brewing Co.'s Quirk Hard Tea enriches the craft beverage industry with innovative offerings.
2. Ready-to-drink Beverages - The convenient and versatile packaging of the Quirk Hard Tea positions it as a strong choice in the expanding ready-to-drink beverage sector.
3. Alcoholic Tea Market - This product line expansion signifies a burgeoning interest in the alcoholic tea market, appealing to consumers seeking alternative and refreshing beverage choices.
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