Loverboy has announced the launch of four new sparkling hard tea flavors: Black Cherry Vanilla, Mango Pear, Pineapple Hibiscus, Half Tea & Half Lemonade. All of the offerings will contain a combination of organic brewed tea and sparkling water. In addition, they will be gluten-free, contain no added sugar, and be fewer than 90 calories.
What's more, Loverboy has introduced its first 19.2-ounce cans, available in the flavors White Tea Peach, Strawberry Lemonade, and Half Tea & Half Lemonade. What this means is that fans of the brand will now have a single-serve option thanks to the new, larger can size.
Overall, the new flavor pack from Loverboy offers consumers bright and summery hard tea options that conjure the flavors and aromas of citrus fruit.
Image Credit: Loverboy
What's Driving This Trend
- Sparkling Hard Tea
- There is an opportunity for the alcoholic beverage industry to create more sparkling hard tea options that are low in calories, organic brewed tea, and contain no added sugar
- Single-serve Packaging
- There is an opportunity for the packaging industry to develop more single-serve options for beverages, specifically in larger can sizes for brands such as Loverboy
- Citrus Flavors for Alcoholic Beverages
- There is an opportunity for the alcoholic beverage industry to create more citrus-flavored options like those offered by Loverboy to appeal to fans of that flavor profile
Who This Affects Most
- Alcoholic Beverage Industry
- Opportunities exist for this industry to create more sparkling hard teas and citrus-flavored options, as well as to develop low-calorie, sugar-free, and organic alternatives
- Packaging Industry
- There is an opportunity for the packaging industry to develop more options for single-serve beverage packaging, especially in larger-sized cans
- Organic Food & Beverage Industry
- Opportunities exist for this industry to expand its product offerings, especially by producing organic brewed tea options for the alcoholic beverage market
