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Blueberry Cobbler Cannabis Seltzers

LEVIA Launched a New Limited-Edition Flavor

— October 3, 2022 — Lifestyle
LEVIA, a top-selling cannabis-infused seltzer, recently expanded its portfolio with the introduction of a new limited-edition flavor -- Blueberry Cobbler. With its chilling berry flavor and sativa cannabis blend, Blueberry Cobbler gives consumers energy for work or play. In addition, the limited-run seltzer features original artwork from Dean McKeever (“Keever”), a local Massachusetts illustrator specializing in craft beverage can design.

“After bringing a series of seasonal and limited-edition products to markets, we see the continued demand for more from LEVIA consumers,” says Troy Brosnan, Co-Founder of LEVIA. “Our team will continue to drop limited-edition products throughout the year in an effort to give customers a similar, crisp beverage, with a new twist.”

LEVIA’s Blueberry Cobbler will be available beginning the week of October 1st, 2022, and only available throughout the entirety of October.
Trend Themes
1. Cannabis-infused Beverages - The trend towards cannabis-infused beverages is creating new opportunities for innovative flavors and limited-edition releases, such as LEVIA's Blueberry Cobbler seltzer.
2. Seasonal and Limited-edition Products - The popularity of limited-edition products is a trend that continues to grow, providing consumers with new and unique experiences while providing companies with opportunities to generate buzz and demand for their products.
3. Collaborations with Local Artists - The collaboration between LEVIA and local Massachusetts illustrator Dean McKeever demonstrates the trend of companies working with local artists and designers to create unique and eye-catching packaging and branding for their products.
Industry Implications
1. Cannabis Industry - With the legalization and growing acceptance of cannabis, the cannabis industry presents disruptive innovation opportunities for companies to create unique and innovative products, such as cannabis-infused beverages.
2. Beverage Industry - The trend towards cannabis-infused beverages is disrupting the traditional beverage industry, presenting opportunities for companies to create new and innovative products that cater to changing consumer preferences and demands.
3. Art and Design Industry - The collaboration between LEVIA and local Massachusetts illustrator Dean McKeever demonstrates the potential for companies in various industries to work with local artists and designers to create unique and eye-catching packaging, creating a new ecosystem of product design collaborations.
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