The Neon Burst sparkling alcoholic drinks are arriving at convenience stores in the US as a new libation for consumers focused on full-flavor and just the right level of alcohol. The drinks features an 8% ABV, and come in two flavors including Neon Burst Punch Blast and Neon Burst Grape Blowout, which both come in tall cans. Created by Anheuser-Busch, the drinks focus on blending flavors and are well-positioned to be a hit as we head into the warm weather months.
Senior Brand Director, FMB Portfolio at Anheuser-Busch Joanie Kwok commented on the new Neon Burst sparkling alcoholic drinks saying, "When you evaluate what’s happening at c-store, you’re seeing a highly engaged customer help grow full-flavored, 6-8% alc/vol beverages to a $1 billion category. We saw an opportunity to shake things up with this new product that’s exactly what this evolving consumer is currently looking for.”
Key Themes Behind This Trend
- Canned Fruity Cocktails
- Disruptive innovation opportunity for beverage companies to create unique, flavorful and hassle-free alcoholic drinks that cater to the preferences of consumers.
- Effervescent Alcoholic Beverages
- Opportunity for companies to provide low-calorie and low-ABV sparkling drinks that cater to consumers focused on wellness and fitness.
- Full-flavored Low-alcohol Drinks
- Opportunity for companies to offer alcoholic drinks with lower alcohol content that still provide the full-flavored experience that consumers desire.
Where This Applies
- Beverage Industry
- Companies can capitalize on the growing trend of canned cocktails by introducing new alcoholic drinks that are portable, convenient, and can be enjoyed on-the-go.
- Convenience Store Industry
- Opportunity for convenience stores to expand their product offerings by stocking up on canned cocktails, which can attract younger consumers who prioritize convenience and accessibility.
- Alcoholic Beverage Industry
- Opportunity for alcoholic beverage companies to capitalize on the growing trend of low-alcohol drinks by creating products that cater to consumers who prefer drinks with a milder alcohol content.
