Fruit-Forward Sparkling Waters

PepsiCo Launches the bubly burst Lineup with New Fruit Flavors

PepsiCo is excited to announce the launch of its latest innovation, bubly burst, a refreshing and flavor-forward addition to the bubly brand family. bubly burst features bold fruit flavors, vibrant colors, zero added sugar, and minimal calories. This new beverage offers a burst of deliciousness and maintains the playful and fun essence that defines the bubly brand's previous releases.

bubly burst comes in six delightful flavors: Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade, and Tropical Punch. All variants contain just ten calories or less and no added sugar, so consumers can indulge in their favorite flavors guilt-free while enjoying a refreshing burst of fruit.

In line with PepsiCo's commitment to sustainability, bubly burst is packaged in 100% recycled PET single-serve 16.9oz bottles.

Consumers can find bubly burst nationwide, as it will be available in grocery stores, gas stations, convenience stores, and online platforms.

Image Credit: PepsiCo

Bold Fruit Flavors
Capturing consumers' attention with explosive fruit tastes that redefine traditional sparkling waters.
Sustainable Packaging Solutions
Revolutionizing the beverage industry by promoting eco-friendly materials for single-serve products.
Low-calorie Indulgence
Introducing guilt-free beverage options that prioritize health-conscious consumers' preferences without sacrificing taste.

Sectors Adopting This

Beverage
Creating a market disruption through innovative fruit-infused sparkling water offerings that cater to evolving consumer demands.
Packaging
Embracing sustainable practices in packaging design to meet the rising environmental awareness of consumers in the beverage sector.
Retail
Adapting to the shift towards healthier beverage choices by stocking and promoting low-calorie, flavor-rich options in stores and online platforms.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 83%
Freshness 24%