Simply Spiked's spiked lemonade and limeade lineup made with real fruit juice delivers juicy flavor and 5% ABV, and for adults who crave more flavor and a touch more alcohol, Simply Spiked Bold is a new option. This new lineup revisits fan-favorite flavors, Signature Lemonade and Cherry Limeade, but turns up the boldness of flavor to entice consumers shopping in the high-ABV category.
Made with real fruit juice that's squeezed and then concentrated, Simply Spiked Bold is coming to convenience stores, which have shown strong performance for single-serve, higher ABV beverage options. Packaged in single-serve cans, Simply Spiked Bold can be found in 24oz and 16oz cans in select states.
These beverages are poised to follow in the footsteps of the brand's many successes, like Simply Spiked Limeade ranking as the number one New Flavored Alternative Beverage launch in Grocery in 2024.
Key Themes Behind This Trend
- High-abv Beverages
- The rising popularity of high-ABV citrus beverages like Simply Spiked Bold highlights consumer interest in bold, flavor-forward alcohol options.
- Real Fruit Juice Infusion
- The infusion of real fruit juice in alcoholic beverages offers a natural and authentic taste that appeals to consumers seeking quality and flavor fidelity.
- Convenience Store Expansion
- The trend of offering high-ABV beverages in single-serve cans at convenience stores capitalizes on the demand for accessible, on-the-go alcoholic options.
Where This Applies
- Alcoholic Beverage Industry
- Innovations in this industry are driven by consumer preferences for high-ABV drinks that deliver both bold flavors and convenience.
- Convenience Retail Sector
- Convenience stores are experiencing growth by stocking single-serve, higher ABV options, meeting the needs of time-pressed and on-the-go customers.
- Juice and Beverage Industry
- The use of real fruit juice in alcoholic drinks represents a crossover trend, appealing to consumers who value authentic and natural ingredient profiles.
