Coca-Cola and Molson Coors have teamed up once again to launch a new alcoholic beverage line under the Simply brand name. The first offering from the collaboration will be Simply Spiked Lemonade, which will arrive in a variety pack this summer featuring four flavor variations: Signature Lemonade, Strawberry Lemonade, Blueberry Lemonade, and Watermelon Lemonade.
This is not the first beverage brand that Coke has opted to infuse with alcohol. Recently, the company added alcool to its popular non-alcoholic seltzer labels, Topo Chico and Fresca, marking the first time the beverage giant has been in the alcohol business since the 1980s.
For those interested, Simply Spiked Lemonade will be sold in 12-can packs or as single 24-ounce cans at select retailers.
Image Credit: Molson Coors
What's Driving This Trend
- Alcoholic Infused Beverages
- Opportunities for further collaboration between non-alcoholic beverage brands and alcohol companies to enter the growing alcoholic infused beverage market.
- Premium Flavored Lemonades
- Potential for innovation in the flavored lemonade market by introducing new and unique flavor variations, such as watermelon and blueberry.
- Variety Packs
- Opportunities for companies to offer variety packs of their products, providing consumers with a wider range of options.
Who This Affects Most
- Alcohol
- The alcohol industry can continue to find opportunities in collaboration with non-alcoholic beverage brands to create unique and innovative products, such as alcoholic infused seltzer and Simply Spiked Lemonade.
- Non-alcoholic Beverages
- Industry leaders can expand their product lines and enter the alcoholic beverage market through collaborations with alcohol companies.
- Packaging and Delivery
- Opportunities to innovate packaging and delivery methods to cater to the growing demand for variety packs and single-serve options of premium flavored beverages, like Simply Spiked Lemonade.
