Dust Bowl Brewing Company, based in Turlock. California, has well and truly begun to make waves in the seltzer market with the introduction of its Cherry Lemon Lime seltzer, part of a new brand called 'Thirty Three Hard Seltzer' that is designed to offer a delectable seltzer-drinking experience in the format of 19.2-ounce single-serve cans.
With Dust Bowl renowned for its beers and being particularly venerated for high-ABV offerings, it should come as no surprise to anyone that its Cherry Lemon Lime seltzer stands out in the market due to a high ABV of eight percent, which is significantly higher than conventional hard seltzers.
The Cherry Lemon Lime seltzer was crafted using a carefully balanced blend of Meyer lemon juice and cherry concentrate, with the end product being a seltzer that is high in both ABV and flavor.
Image Credit: Dust Bowl Brewing
Why This Trend Is Growing
- High-abv Seltzers
- Opportunity to create more high-ABV seltzer flavors to cater to those looking for stronger alcoholic options in the seltzer market.
- Fruit-infused Seltzers
- Opportunity to experiment with different fruit combinations to create unique seltzer flavors that cater to different taste preferences.
- Eco-friendly Seltzer Packaging
- Opportunity to innovate and create more sustainable packaging options for seltzers that cater to eco-conscious consumers.
Industries Being Reshaped
- Alcohol & Beverage Industry
- Innovation opportunities in the creation of more unique seltzer flavors with higher alcohol content to cater to the changing taste preferences of consumers.
- Fruit & Juice Industry
- Opportunity to supply the seltzer industry with more fruit concentrates to be used in the production of fruit-infused seltzers.
- Packaging Industry
- Opportunity to innovate and create more eco-friendly packaging solutions for seltzers to cater to the growing eco-conscious consumer market.
