Craft beer maker Beavertown Brewery has announced the launch of Ghost hard seltzers, the brand's first foray outside the beer category. The new lineup will consist of eight fruity flavors with ABVs ranging from 2.5 to 8.0%.
The new line is being positioned by the company as its natural, vegan. and gluten-free beverage option that boasts a clean label and low-calorie count. With zero grams of sugar, cans of Ghost start at as little as 46 calories per 330ml serving. As a result, they should appeal to those on diet or looking for a clean drinking option.
Flavors such as Raspberry, Lemon, Tropical, and Peach are all offered at varying alcohol percentages -- a unique feature that is key to the line's appeal.
“With four different ABVs, Ghost is perfect for any occasion, whether sipping on a school night or before a big night out. Looking for something to accompany you on an afternoon walk in the park? It’s the 2.5%-ABV can. A catch-up after work calls for the 4% ABV option, whilst a big weekend get-together needs the 5.5%-ABV seltzer," said a spokesperson from the company in a recent press statement.
Image Credit: Beavertown Brewery
What's Driving This Trend
- Abv-varying Seltzer Lines
- Crafting seltzer with varying alcohol percentages opens up a new market segment for alcoholic beverages.
- Low-calorie Alcoholic Beverages
- Offering low-calorie, clean label alcoholic beverages creates opportunities to reach diet-conscious consumers.
- Diversification Beyond Beer
- Expanding product lines beyond the traditional category creates opportunities to enter into new markets.
Who This Affects Most
- Alcoholic Beverages
- Offering a new type of alcoholic beverage with varying alcohol percentages can disrupt the traditional alcoholic beverages market.
- Health and Wellness
- A low-calorie and clean label alcoholic beverage can disrupt the health and wellness industry and appeal to consumers looking for healthier drinking options.
- Food and Beverage
- Expanding product lines beyond the traditional category opens up opportunities for growth and disruption within the food and beverage industry.
