TrueYou is a new range of vitamins that support women during different phases of life and they aim to inspire balanced well-being, empowerment and self-care. Available exclusively at The Vitamin Shoppe and Super Supplements, TrueYou includes 14 nutritional supplements that are focused on boosting mental, physical and emotional health,
This comprehensive wellness solution for women was created to address varying needs with premium formulas for different chapters of a woman's life, from post-grad to post-menopause. The formulas are fueled by the proprietary Women's Equilibrium Blend to support a healthy estrogen balance with phytochemicals and calcium D-glucarate.
There's TrueYou Balancing Act for healthy hormonal balance, Head Over Heels with collagen peptides and hyaluronic acid to support the hair, skin, nails and joints, as well as a high-potency Perfect Ensemble multivitamin.
Key Themes Behind This Trend
- Hormone-balancing Supplements
- The development of specialized supplements designed to provide hormonal balance and support women’s health.
- Targeted Nutritional Supplements
- The growth of supplements that target specific needs and life stages of women.
- Women’s Wellness Solutions
- The creation of comprehensive wellness solutions that focus on women's physical, mental, and emotional health.
Where This Applies
- Health and Wellness
- The health and wellness industry can leverage this trend by offering specialized supplements that cater to specific needs of women.
- Pharmaceuticals
- Pharmaceutical companies can explore the development of hormone-balancing supplements to offer alternatives to traditional treatments.
- Consumer Packaged Goods
- The consumer packaged goods industry can create targeted nutritional supplements that cater to the various stages of a woman's life.
