GSK Introduces New Sensodyne Nourish Line with Packaging by Marks
Niko Pajkovic — February 23, 2022 — Lifestyle
References: sensodyne & packagingnews
Sensodyne, a popular toothpaste brand owned by GSK, has announced the launch of Sensodyne Nourish, a new line of products geared towards a younger demographic.
The packaging design for the new products was made by design agency Marks, which developed a visual identity that would connect with a millennial audience, who, up until now, have been relatively unengaged with the brand. According to the agency, the new design aims to convey natural beauty and sensorial efficacy, and, as a result, it should appeal to those concerned with wellbeing, health, and the environment.
“The strategy and design process included extensive exploration, trying to push the brand in ways that it had never been pushed before, architecturally, visually, and in tone of voice," said Kashif Amin, associate creative director at Marks, in a recent press statement.
Image Credit: Sensodyne
The packaging design for the new products was made by design agency Marks, which developed a visual identity that would connect with a millennial audience, who, up until now, have been relatively unengaged with the brand. According to the agency, the new design aims to convey natural beauty and sensorial efficacy, and, as a result, it should appeal to those concerned with wellbeing, health, and the environment.
“The strategy and design process included extensive exploration, trying to push the brand in ways that it had never been pushed before, architecturally, visually, and in tone of voice," said Kashif Amin, associate creative director at Marks, in a recent press statement.
Image Credit: Sensodyne
Trend Themes
1. Millennial Toothpaste - Brands can target younger demographics by introducing toothpaste products with a packaging design that can appeal to millennials.
2. Natural Beauty Preference - With natural beauty and sensorial efficacy as the focus of the packaging design, a trend in the market could emerge as consumers opt for toothpaste that promotes health and wellbeing.
3. Experience-driven Products - Designing toothpaste packaging with an experiential focus can attract consumers as they seek more engaging products with a unique identity.
Industry Implications
1. Consumer Packaged Goods - CPG companies can use design strategies to create products that are appealing to younger generations, which can increase brand engagement and sales.
2. Health and Beauty - The trend towards natural ingredients and an emphasis on promoting health and wellbeing can allow health and beauty companies to create products that resonate with consumers of all ages.
3. Design and Creative - Design agencies can leverage their expertise in creating visually interesting and experiential packaging designs to attract businesses looking to launch innovative products in the market.
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