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Fully Recyclable Toothpaste Packaging

Sensodyne Pronamel Tubes are Ready to Recycle

— May 19, 2021 — Eco
GSK Consumer Healthcare is making a change to its toothpaste packaging and this summer, Sensodyne Pronamel tubes will be fully recyclable. The shift is thanks to a change in the way the toothpaste tubes are laminated and Albéa’s patented Greenleaf laminate technology is helping to create the future of responsible packaging within oral care.

These tubes work with existing recycling processes so that waste can be diverted from landfills when the fully recyclable tubes are properly disposed of. By working with two tube manufacturers (Albéa and EPL Global) GSK Consumer Healthcare is transitioning the packaging for its specialist and science-based oral health brands like Sensodyne, Parodontax and Aquafresh.

GSK Consumer Healthcare is working towards a net-zero impact on climate and a positive impact on nature by 2030.
Trend Themes
1. Sustainable Packaging - The trend of switching to fully recyclable packaging in everyday products presents an opportunity for innovative businesses to develop new sustainable packaging solutions.
2. Circular Economy - The push towards circular economy encourages businesses to find ways to make their products and packaging reusable or recyclable, creating opportunities for eco-friendly innovations.
3. Science-based Sustainability - More businesses are investing in science and technology to develop sustainable products and packaging, opening opportunities for research and development of sustainable materials.
Industry Implications
1. Oral Care - The oral care industry can take advantage of the trend of sustainable packaging and develop eco-friendly packaging solutions like Sensodyne Pronamel tubes.
2. Packaging Manufacturing - The need for sustainable packaging presents an opportunity for innovation in the packaging manufacturing industry to create new materials and technologies that are eco-friendly.
3. Consumer Goods - As more consumers demand eco-friendly products, consumer goods companies have the opportunity to innovate and develop sustainable options to meet the demand.
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