The Dr.BEST GreenClean toothbrush is an innovative oral care product that has a sustainable design for its handle, bristles and packaging. The handle of the toothbrush is made from renewable cellulose and wood-based bioplastic that comes from pine, spruce and birch trees in sustainable forests. This by-product of the paper production process is now being introduced to oral care for the first time thanks to GSK Consumer Healthcare (GSKCH.)
The toothbrush's bristles are made from 100% renewable castor oil and the product is packaged without plastic and with a cellulose window, so that the product is both easy to see and easy to recycle where possible at the municipal level. To determine its impact, GSKCH worked with ClimatePartner to offset the remainder of its footprint with a community partner project in Madagascar.