Desert-Inspired Sports Sneakers

The 'XT-Wings 2 Sirocco' Are Made for Marathon des Sables Runners

'END. Clothing' and 'Salomon' have debuted a new collaborative running shoe, the 'XT-Wings 2 Sirocco.' This sneaker is the newest take on Salomon's XT-Wings 2 silhouette, and this time the shoe is adorned in a desert-like colorway. The shoe itself features a hue of browns, yellows, and golds, appearing as though it originated in the desert.

The sneaker is made to honor the runners at the 'Marathon des Sables,' which is a 156-mile, 6-day-long race that partially spans desert terrain. Due to this, the shoe is made out of breathable mesh material so that the racers' feet do not sweat nearly as much during the event. On top of this, the shoe features Salomon's proprietary 'Agile Chassis System' and 'Contagrip' that both work to increase runner performance through grip and stability.

Image Credit: END. Clothing, Salomon

Desert-inspired Sneakers
Opportunity to create more breathable and themed athletic shoes for various environments
Breathable Athletic Shoes
Potential for innovative materials and designs that increase comfort and performance
Performance-enhancing Sole Technology
Room for advancement in sole technology that improves grip and stability for athletes

Sectors Adopting This

Athletic Footwear
Athletic footwear companies can create themed shoes that cater to specific races or terrains
Sporting Events
Opportunity for collaboration with event organizers to create specialized, themed shoes for participants
Outdoor Sporting Goods
Potential for innovative sole technology that improves grip and stability for hiking, trekking, and other outdoor activities
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 17%
Freshness 12%