Madewell Calls Attention to Its Deals with a Cozy Instagram Post
Kalina Nedelcheva — February 6, 2020 — Marketing
With brands boasting about their unbelievable deals, Cyber Monday marketing is extremely important as it can be the tool that captures consumer attention and increases the likelihood of purchasing decisions.
In 2019, Madewell boasted a Cyber Monday marketing strategy that was rather effortless. Contained on social media, the company banked on the cozy experience of shopping from one's comfortable abode. On the Instagram platform, a chic corduroy bag in burnt orange pokes out of white fluffy bed sheets. The deals are briefly detailed next to it.
This post fits with Madewell's branding, which embraces the "aesthetic of homey comfort." Just a week after the Cyber Monday post, the company followed up with yet another tote bag, but this time—the backdrop was a couch.
In 2019, Madewell boasted a Cyber Monday marketing strategy that was rather effortless. Contained on social media, the company banked on the cozy experience of shopping from one's comfortable abode. On the Instagram platform, a chic corduroy bag in burnt orange pokes out of white fluffy bed sheets. The deals are briefly detailed next to it.
This post fits with Madewell's branding, which embraces the "aesthetic of homey comfort." Just a week after the Cyber Monday post, the company followed up with yet another tote bag, but this time—the backdrop was a couch.
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