Instagram has curated a number of different products and compiled them into holiday collections, comprised of some of the most popular items of the year. Additionally, users will be able to purchase items from holiday collections without leaving the Instagram app.
The curated products are all based around different hashtags on the platform that are related to consumer types. There is a hashtag for new parents, as well as partygoers, travelers, and more.
Instagram is an immensely popular platform and it appears to be leveraging this opportunity to offer consumers curated lists of popular products. Additionally, offering curated products based on popular items could entice consumers to make purchases on the platform.
Image Credit: Instagram