This collection of 2019 retail trends ranges from in-store instillations to wild new business ventures, all of which were designed with the specific intention of creating a meaningful experience for the customer.
Standouts from the list include an in-store doll salon that was put together by American Girl, which invited young shoppers to get their hair styled after their favorite American Girl doll. In addition, this event featured a nail bar and an ear piercing station. The fun activation helped create an emotional attachment to the consumers and the product, by bringing an aspect of the toy to life.
Technology also played an important role in the retail world this month, as innovations like an AI-powered shopping cart hit the scene. Sobeys' Caper Smart Cart boats an interactive screen that informs shoppers of deals and streamlines the in-store experience.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
