The Chick-fil-A Mocha Cream Cold Brew beverage is being test marketed by the brand in Denver, Colorado and Cheyenne, Wyoming as a new refreshment option that merges on-trend coffee with flavorful finishing touches.
The drink features cold-brewed coffee that has been mixed with sweetened cream along with a chocolate syrup and served over ice. Starting at $2.69 for a small, the chocolatey coffee drink is sure to be a hit amongst consumers who are curious about cold-brew coffee but who are looking for a softer way to give it a try.
The Chick-fil-A Mocha Cream Cold Brew is being test marketed through November 9, 2019 and is sure be favored by consumers seeking out an alternative to cold coffee drinks presently available.
Image Credit: Chick-fil-A
What Makes This Trend Stand Out
- Cold-brewed Coffee
- Opportunity for creating unique and flavorful cold-brew coffee beverages with innovative finishing touches.
- Sweetened Cream
- Disruptive innovation opportunity lies in offering different variations of sweetened cream to enhance cold-brew coffee drinks.
- Flavored Finishing Touches
- There is potential for creating a wide range of flavored finishing touches, such as chocolate syrup, to add a unique twist to cold-brew coffee beverages.
Sectors Adopting This
- Beverage Industry
- Opportunity for beverage companies to experiment with cold-brew coffee flavors and unique finishing touches to attract customers.
- Fast Food Industry
- Disruptive innovation potential in offering cold-brew coffee as an alternative to traditional hot coffee drinks in the fast food industry.
- Coffee Shop Industry
- There is potential for coffee shops to differentiate themselves by offering dessert-like cold-brew coffee beverages with innovative finishing touches.
