By placing an aesthetic, cultural, social, or political value in a company's product or identity, one can capture consumer attention and the list of October 2019 branding initiatives is a great source for inspiration.
Different businesses embrace their mission in different ways. Cadbury goes the social advocacy route by launching the 'Unity Bar' — a chocolate bar that calls for diversity of skin tones in India, while bybabba and SHOWFIELDS harness culture to boast a pop-up Latina Bodega. Spotify, on the other hand, relies on relatability with a campaign that targets Generation X and McDonald's Sweden brands itself with sustainability by installing car-charging stations in its parking lots.
As a result, the October 2019 branding initiatives have a little something from every category.
- Gen Alpha
- Millennial
- Gen Z (primary audience)
- Gen X (primary audience)
