This is a small design exhibition, but not small in terms of a number of artifacts. ‘Small Designs, Great Architects’ is a disruption of a popular conception -- a contradiction to the tendency that “we generally associate architects, especially internationally prestigious architects, with the large scale.”
The small design exhibition focuses on a more intimate part of the creative process. In fact, it even embraces “the potential and richness of creating synergies in all dimensions.” As architects are asked to display smaller objects and utensils, a new side of their work unfolds and a better understanding of the ethos of their career can be derived from it.
The ‘Small Designs, Great Architects’ exhibit is on display at the Roca Gallery Barcelona who employed studio TwoPoints.Net to curate a visual identity for the event.
Key Themes Behind This Trend
- Small Designs
- Opportunity to explore the potential of creating synergies in all dimensions through smaller objects and utensils.
- Great Architects
- Uncovering a new side of architects' work through displaying smaller artifacts, leading to a better understanding of their career ethos.
- Visual Identity
- Exploring the role of design in creating a unique and compelling visual identity for exhibitions and events.
Where This Applies
- Architecture
- Opportunity for architects to showcase their design skills and creativity in smaller scale projects.
- Art Exhibitions
- Opportunity to challenge conventional perception and offer a fresh perspective on design through unconventional small exhibitions.
- Event Management
- Opportunity to curate unique visual identities for exhibitions and events, enhancing the overall experience for attendees.
