Host Home is a direct-to-consumer brand that is focused on providing individuals with affordable homeware for home decoration. The platform enters direct partnerships with craftsmen and manufacturers, ensuring that the designs are unique, artisanal and capable of curating a homely ambiance.
Since the brand sells online-only, it is important for it to have a strong visual identity. For those purposes, Host Home employed London-based creative firm Studio NinetyOne. The branding project was centered around facilitating a vibrant appearance that possessed whimsical characteristics. As a result, Studio NinetyOne utilized a rich color palette and a display font that was robust with an imaginative appeal. The first part of Host Home’s name is offered in differently styled ornamental lettering.
Key Themes Behind This Trend
- Direct-to-consumer Homeware
- Opportunity for brands to offer affordable and unique homeware products directly to consumers, bypassing traditional retail channels.
- Craftsmanship Partnerships
- Collaboration opportunities between brands and craftsmen/manufacturers to create artisanal designs and curated homeware collections.
- Imaginative Branding
- Demand for visually appealing and whimsical branding that stands out in the online marketplace.
Where This Applies
- E-commerce
- E-commerce platforms can take advantage of the direct-to-consumer homeware trend by offering a wide range of affordable and unique products.
- Home Decor
- Opportunity for home decor industry to collaborate with craftsmen and manufacturers to create artisanal and curated homeware collections.
- Creative Design Services
- Demand for creative firms and design agencies to provide visually appealing and whimsical branding solutions for online-only brands.
