Host Home is a direct-to-consumer brand that is focused on providing individuals with affordable homeware for home decoration. The platform enters direct partnerships with craftsmen and manufacturers, ensuring that the designs are unique, artisanal and capable of curating a homely ambiance.
Since the brand sells online-only, it is important for it to have a strong visual identity. For those purposes, Host Home employed London-based creative firm Studio NinetyOne. The branding project was centered around facilitating a vibrant appearance that possessed whimsical characteristics. As a result, Studio NinetyOne utilized a rich color palette and a display font that was robust with an imaginative appeal. The first part of Host Home’s name is offered in differently styled ornamental lettering.
Host Home Boasts a Playful Typeface to Capture Attention
Kalina Ned — September 3, 2019 — Art & Design
References: hosthome & behance.net