The unique and design-forward store identity is incredibly important to businesses who are looking to set themselves apar in the digital and in the physical environment. As retail is an incredibly competitive field, it is a good bet to invest in these opportunities and Hoem — an “eclectic European furniture store [which is] based in Miami,” recognizes this.
The brand employs the creative talents of Quebec-based design agency Mambo Mambo, who, in turn, embraces the whimsical aspects of its client. Hoem’s product range features modern sensibilities and pops of color as common characteristics. As a result, the store identity also includes and exuberates these qualities, creating a seamless narrative for the brand to communicate to consumers. In addition to the contemporary amplification in terms of marketing materials, Mambo Mambo is also tasked with creating an eye-catching retail website.