Immersive Furniture Stores

IKEA's Home Experience of Tomorrow was recently introduced to IKEA Shanghai Xuhui and with it, an innovative store design that shares immersive experiences. Shoppers know that IKEA is intentionally laid out like a maze so that they have to take the chosen path in order to reach the items they are interested in purchasing, and with this new design, IKEA promises a "more immersive experience."

The store is focused on promoting sustainable living and inviting people to lounge on furniture, rather than just seeing them as set-up merchandising displays. In some spaces within the Home Experience of Tomorrow, people will be invited to hang out with influencers, participate in various hands-on workshops or even just reap the benefits of light therapy.