Swedish retail giant IKEA celebrates its 80th-anniversary milestone at Milan Design Week with the Assembling the Future Together exhibition. It is an immersive experience that follows the company through its history and where it is heading towards the future.
The Assembling the Future Together can be found at Padiglion Visconti in Milan and it dives into its archives starting in the 50s. Designer and Chief Creative Officer at IKEA Marcus Engman speaks about the new installation to Dezeen. He states, "The whole exhibition is about the past, the present and the future. So it's a little bit like telling the story of IKEA furniture, things we have done and things that we will do even more."
Image Credit: IKEA
Why This Trend Is Growing
- Immersive Exhibitions
- Creating immersive experiences for customers through exhibitions and events.
- Corporate Milestones
- Using corporate milestones as an opportunity to engage customers and promote brand history and vision.
- Archival Storytelling
- Telling stories through archives and historical artifacts to engage customers and promote brand identity.
Industries Being Reshaped
- Furniture Retail
- Creating immersive exhibitions around furniture to engage customers and promote brand identity and vision.
- Retail Marketing
- Using immersive exhibitions and events to promote brand history, milestones, and vision to customers.
- Museum and Exhibition Design
- Designing immersive exhibitions using archival materials and storytelling techniques to engage and educate audiences.
