Top 100 Watches Trends in 2023

From Greek Mythology Smartwatches to Ocean-Bound Plastic Timepieces

— January 20, 2024 — Eco
The watches trends in 2023 include innovations in sustainability, design, production quality, and social change. The affordable and luxury timepiece industry are often thought of as consumerist or profit-focused. As a result, many brands have launched products and campaigns focused on environmentalism and social good this year.

One such example is the Reclaimed Ocean Plastic Watch from Timex. This timepiece, as the name suggests, is made from ocean-bound plastics collected by fishermen from the coastlines. These plastics are used in the case and frame, but not in the mechanical components or in the wrist strap. The reclaimed ocean plastics lend a unique design to the case with a black base and speckled dots, evident of the impurities in reclaimed plastic.

The 'AVI-4103 Flyboy' timepiece from the independent company AVI-8 is a social good-focused timepiece developed in partnership with a nonprofit organization. This timepiece intends to fund the Tuskegee Arimen Inc., the nonprofit in question, in its mission to promote aviation careers to youth in disadvantaged communities. A portion of all proceeds gained from this timepiece will support this cause, offering consumers a way to support a good cause while receiving an excellently-crafted watch in return.

For more information on the watch industry and timepiece trends, check out Trend Hunter's 2024 Trend Report.
7.3
Score
Popularity
Activity
Freshness
99
Limited Edition Progressive Timepieces
Limited Edition Progressive Timepieces
AVI-8 Drops the AV-4103 Flyboy Tuskegee Airmen Meca-Quartz
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98
Mechanical Chronograph Timepieces
Mechanical Chronograph Timepieces
The Grand Seiko Tentagraph SLGC001 Has the Caliber 9SC5 Movement
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97
Athletic Nordic Smartwatches
Athletic Nordic Smartwatches
The New Polar Vantage V3 Smartwatch has a Classy Aesthetic
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96
Colorful Carbon Digital Watches
Colorful Carbon Digital Watches
G-SHOCK Launches a New Poison Dart Frog FROGMAN Watch
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95
Fantasy-Themed Watch Designs
Fantasy-Themed Watch Designs
Kross Studio is Inspired by Game of Thrones and House of the Dragon
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94
Film-Inspired Watch Lines
Film-Inspired Watch Lines
Kross Studio & Hasbro Debut the Transformers: Rise of the Beasts Set
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93
Chic Skeletonized Movement Timepieces
Chic Skeletonized Movement Timepieces
The Louis Vuitton Voyager Skeleton Has a Cryptic Form
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92
Sporty Ruggedized Timepieces
Sporty Ruggedized Timepieces
The Luminox Leatherback Sea Turtle Giant Comes in Two New Colors
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91
Collaboration Video Game Timepieces
Collaboration Video Game Timepieces
The League of Legends x G-SHOCK Watches Come in Two Models
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90
Fashion-Branded Diver Timepieces
Fashion-Branded Diver Timepieces
The Rowing Blazers x Seiko 5 Sports Watch is Limited-Edition
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89
Muted Tonal Wristwatches
Muted Tonal Wristwatches
Orient Presents Four Neutral Colorways of the Bambino Watch
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88
Siechu-Braided Steel Timepieces
Siechu-Braided Steel Timepieces
Seiko Debuts Its Limited-Edition 'Save the Ocean' Prospex Watch
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87
Sleek Springtime Watches
Sleek Springtime Watches
The Grand Seiko Elegance Hi-Beat GMT SBGJ27 Yukigesho is Chic
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86
Professional Snowboarder-Backed Watches
Professional Snowboarder-Backed Watches
G-shock Announces Partnership with Jake Canter
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85
Celebratory Golden Watch Designs
Celebratory Golden Watch Designs
G-SHOCK Releases a Design to Celebrate the Lunar New Year
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84
Satellite System Smartwatches
Satellite System Smartwatches
The Amazfit GTR Mini is Lightweight with 14-Day Battery Life
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83
Outdoor-Ready Colorful Watch Series
Outdoor-Ready Colorful Watch Series
Orient Unveils a New M Force and Star Basic Date Watch
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82
Ultra-Durable Diver Timepieces
Ultra-Durable Diver Timepieces
The Citizen Promaster Dive BN0227-25X is Lightweight and Strong
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81
Affordable Wandering Hour Timepieces
Affordable Wandering Hour Timepieces
The Xeric Vendetta II Rivals High-End Alternatives
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80
Detachable Dial Smartwatches
Detachable Dial Smartwatches
The Huawei Watch GT Cyber Easily Switches into Different Cases
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79
Low-Cost Collaboration Timepieces
Low-Cost Collaboration Timepieces
The Huckberry x Timex IRONMAN Flix Reissue is Rugged
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78
Sporty Smartwatch Models
Sporty Smartwatch Models
The TAG Heuer Connected Calibre E4 Now Comes in Three New Models
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77
Exclusive Automobile Timepieces
Exclusive Automobile Timepieces
The 718 Spyder RS Chronograph is for Porsche Drivers Only
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76
High-End Crystalline Smartwatch Cases
High-End Crystalline Smartwatch Cases
The Golden Concept RSTR Case Upgrades the Apple Watch Ultra
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75
Tactical Military-Inspired Timepieces
Tactical Military-Inspired Timepieces
The Timex Command Encounter Has a 45mm Resin Case
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74
Three-Dimensional Movement Timepieces
Three-Dimensional Movement Timepieces
The MB&F HM8 MARK 2 Has a Bidirectional Design
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73
Luxury Automotive-Branded Smartwatches
Luxury Automotive-Branded Smartwatches
The Bugatti Ceramique Titane Edition Smartwatch is Sleek
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72
Stealthy Tactical Smartwatches
Stealthy Tactical Smartwatches
This Watch Offers a Night Vision Screen & Ballistics Calculation
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71
Recycled Coffee Capsule Timepieces
Recycled Coffee Capsule Timepieces
The Hublot Big Bang Unico Nespresso Origin is Eco-Friendly
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70
Durable Dual-Layer Digital Timepieces
Durable Dual-Layer Digital Timepieces
The G-SHOCK MUDMAN GW-9500 Has a Duplex LCD Screen
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69
Ocean-Bound Plastic Timepieces
Ocean-Bound Plastic Timepieces
The Timex Reclaimed Ocean Plastic Watch Has a Speckled Finish
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68
Chic Steel Smartwatch Cases
Chic Steel Smartwatch Cases
The Exonaute MW-02 Apple Watch Case Comes in Three Styles
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67
Vintage-Inspired Watch Ranges
Vintage-Inspired Watch Ranges
The Seiko 5 Sports ‘Customise’ Limited Edition Collection is Sleek
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66
Solar-Powered Smartwatches
Solar-Powered Smartwatches
This Smartwatch Doesn't Require Battery Charging With Adequate Sunlight
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65
Navy SEAL-Targeted Timepieces
Navy SEAL-Targeted Timepieces
The Luminox Master Carbon SEAL Automatic is Adventure-Ready
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64
Luxury Flagship Smartwatch Models
Luxury Flagship Smartwatch Models
The HUAWEI WATCH Ultimate Has a 1.5-Inch LTOP AMOLED
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63
70th Anniversary Timepieces
70th Anniversary Timepieces
Zodiac Launched the Titanium Skin Diver for the Sea Wolf Anniversary
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62
Titanium Ceramic Timepieces
Titanium Ceramic Timepieces
The Omega Seamaster Planet Ocean 600M GMT is Steely Gray
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61
Marine-Inspired Revived Timepieces
Marine-Inspired Revived Timepieces
Seiko Presents the Revived Marinemaster Collection
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60
Modernized All-Metal Timepieces
Modernized All-Metal Timepieces
The G-SHOCK Full Metal GMB-2100 Comes in Three Finish Colors
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59
Outdoor Lifestyle Smartwatch Models
Outdoor Lifestyle Smartwatch Models
The SUUNTO Vertical is Ready for Adventure Sports
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58
Luxury Smartwatch Models
Luxury Smartwatch Models
The Latest TAG Heuer Connected Wearables Come in Two Options
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57
Self-Winding Diver Watches
Self-Winding Diver Watches
The Unimatic x Exquisite Timepieces Modello Uno U1S-ET is Simply Chic
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56
Hybrid Italian Smartwatch Collections
Hybrid Italian Smartwatch Collections
The Pininfarina SENSO Comes in Four Color Options
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55
Sleek Dimensional Timepieces
Sleek Dimensional Timepieces
Grand Seiko Launches Two New 44GS Grammar of Design Watches
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54
Swiss-Made Timepiece Designs
Swiss-Made Timepiece Designs
Braun Clocks Presents its First Range of Wristwatches
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53
Japanese Toy-Inspired Vibrant Timepieces
Japanese Toy-Inspired Vibrant Timepieces
The G-Shock Line Expands with the New G-B001 Timepieces
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52
Collaboration Field Explorer Timepieces
Collaboration Field Explorer Timepieces
The AETHER + Bamford GMT is Durable Yet Comfortable
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51
Tough Chromatic Timepieces
Tough Chromatic Timepieces
The G-SHOCK Polychromatic Accents Collection Includes Four Models
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50
Reinterpreted Retro Diver Timepieces
Reinterpreted Retro Diver Timepieces
The Seiko Prospex Mechanical GMT Watches Come in Three Models
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49
Bold Vehicle-Inspired Timepieces
Bold Vehicle-Inspired Timepieces
The Urwerk UR-112 Aggregat 'Back to Black' is Demure
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48
Opulent Ultra-Limited Timepieces
Opulent Ultra-Limited Timepieces
The MB&F HM9 Sapphire Vision Has a PVD-Coated Blue Engine
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47
Sci-Fi-Inspired Limited Timepieces
Sci-Fi-Inspired Limited Timepieces
Fossil Launches its New Star Wars Collection with Six Pieces
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46
Museum-Backed Diving Watches
Museum-Backed Diving Watches
MoMA Presents its Own Modello Uno Diving Watch by Unimatic
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45
Vintage-Inspired Dive Timepieces
Vintage-Inspired Dive Timepieces
The LONGINES Ultra-Chron Dive Watch Has a 43mm Case
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44
Tough Crystalline Timepieces
Tough Crystalline Timepieces
The Casio G-SHOCK Recrystallized Series Has Three Styles
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43
Greek Mythology Smartwatches
Greek Mythology Smartwatches
The 'ICARUS' Concept Smartwatch by Apostol Tnokovski is Modern
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42
Opulent High-Jewelry Watches
Opulent High-Jewelry Watches
Cartier Debuts the Luxurious 'Mécabille de Cartier’ Watch Collection
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41
Meditative Vibrating Timepieces
Meditative Vibrating Timepieces
The 'STUND' Watch Vibrates at Your Choice of Time Cycle Point
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40
Rugged Yellow Trim Watches
Rugged Yellow Trim Watches
G-Shock Launched its 'Yellow Series' with Emergency Yellow Trims
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39
Japanese Home-Inspired Timepieces
Japanese Home-Inspired Timepieces
Grand Seiko Announces the New Yuka Momiji Timepiece
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38
Triple-Hour Diver Timepieces
Triple-Hour Diver Timepieces
The Blancpain Fifty Fathoms Tech Gombessa Has a Titanium Case
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37
Cocktail-Inspired Watch Series
Cocktail-Inspired Watch Series
Seiko Presents the Exclusive Cocktail Time European & U.S. Range
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36
Luxury Titanium Timepieces
Luxury Titanium Timepieces
The Rolex Oyster Perpetual Yacht-Master 42 is Made with RLX Titanium
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35
Anniversary-Honoring Digital Watches
Anniversary-Honoring Digital Watches
Bodega and G-SHOCK Presents the DW-5600BDG23-1 Watch
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34
Collaboration Cola Timepieces
Collaboration Cola Timepieces
The Coca-Cola® x G-SHOCK Watches Come in Two Styles
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33
Outdoor Adventure Timepieces
Outdoor Adventure Timepieces
The Timex Expedition North Tide-Temp-Compass is Packed with Features
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32
Minimal Collaborative Dive Watches
Minimal Collaborative Dive Watches
Swarch and Blancpain Present the Scuba Fifty Fathoms
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31
Luxurious Sporty Watches
Luxurious Sporty Watches
Hermés’ H08 Watch Series Welcomes a New Timepiece Addition
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30
Collaboration Co-Branded Timepieces
Collaboration Co-Branded Timepieces
The Huckberry x Unimatic U4S-HG Watch is Limited-Edition
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29
60s-Style Timepiece Collections
60s-Style Timepiece Collections
The Seiko 5 Sports 1968 Reissues Come in Three Models
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28
Eco-Minded Timepiece Models
Eco-Minded Timepiece Models
The Seiko Prospex SLA065 is Limited to 1,300 Examples
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27
Satellite-Enabled Gold Watches
Satellite-Enabled Gold Watches
Huawei Releases the 'Ultimate Gold Edition' Timepiece
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26
Egyptian Mysticism Timepieces
Egyptian Mysticism Timepieces
The CIGA Design X Series Eye of Horus Has a Skeletal Design
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25
All-Metal Elevated Timepieces
All-Metal Elevated Timepieces
Casio Presents a New G-Shock Shock-Resistant Watch Capsule
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24
Oversized Revived Diver Timepieces
Oversized Revived Diver Timepieces
The Citizen Promaster Ecozilla Has a 48mm Case
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23
Vintage-Style Timepiece Collections
Vintage-Style Timepiece Collections
The Casio Vintage A100 Series Watches Come in Four Finishes
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22
Ultra-Rugged Next-Gen Timepieces
Ultra-Rugged Next-Gen Timepieces
The G-SHOCK Mudmaster GWG-B1000 Has a Tactical Construction
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21
Sleek Military-Inspired Timepieces
Sleek Military-Inspired Timepieces
The UNIMATIC Modello Quattro UT4-B is Limited to 300 Examples
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20
Collaborative Digital Timepieces
Collaborative Digital Timepieces
Online Ceramics Designs the G-SHOCK Ref. 5600 for Hodinkee
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19
NASA-Inspired Watch Designs
NASA-Inspired Watch Designs
Casio Designs the G-SHOCK DW6900NASA237, Inspired by Nasa
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18
Pineapple-Inspired Timepiece Designs
Pineapple-Inspired Timepiece Designs
Zodiac & Ariel Adams Debut the Super Sea Wolf Pineapple Dream
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17
Patriotic Americana Timepieces
Patriotic Americana Timepieces
The G-SHOCK DW5600US23-7 Commemorates the Fourth of July
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16
Collaboration Automotive Watches
Collaboration Automotive Watches
The Seiko 5 Sports x Honda Super Cub is Limited to 7,500 Pieces
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15
Plant-Based Leather Smartwatch Bands
Plant-Based Leather Smartwatch Bands
Native Union Presents a New (Re)Classic Apple Watch Band
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14
Minimalist Monochromatic Timepieces
Minimalist Monochromatic Timepieces
The Vacheron Constantin Overseas Chronograph Has a Panda Dial
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13
Ruggedized Smartwatch Bands
Ruggedized Smartwatch Bands
The Nomad Rugged Band Works with the Apple Watch Ultra and More
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12
Durable Earth-Toned Field Watches
Durable Earth-Toned Field Watches
The G-SHOCK CasiOak Utility Series is Stylishly Tactical
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11
Stylish Mil-Spec Timepieces
Stylish Mil-Spec Timepieces
The Luminox Original Navy Seal Watch Has a 43mm CARBONOX Case
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10
Heart-Monitoring Smartwatches
Heart-Monitoring Smartwatches
Casio Unveils the 'DW-D5600' G-SHOCK Polar-Powered Smartwatch
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9
Dive-Ready 90s-Style Timepieces
Dive-Ready 90s-Style Timepieces
The CASIO G-SHOCK FROGMAN MRG-BF1000R Has a High-End Design
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8
Collaboration Blacked-Out Timepieces
Collaboration Blacked-Out Timepieces
The Y's x G-SHOCK GM-S5600YS-1 is the First of its Kind
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7
Rugged Rose Gold Timepieces
Rugged Rose Gold Timepieces
The G-SHOCK GMA-S2100MD Shows Off Three Band Colors
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6
Discreetly Intelligent Timepieces
Discreetly Intelligent Timepieces
The G-SHOCK MOVE DWH5600 Tracks Heart Rate and More
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5
Gilded See-Through Watches
Gilded See-Through Watches
The Casio G-SHOCK Transparent Gold Watch Collection is Shimmery
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4
Multitool Heritage Timepieces
Multitool Heritage Timepieces
The Victorinox INOX Chrono Has Antimagnetic Protection for Accuracy
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3
Rugged Military-Inspired Timepieces
Rugged Military-Inspired Timepieces
The Luminox MIL SPEC Dive Watch Has a CARBONOX+ Case
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2
Hyper-Ruggedized Digital Timepieces
Hyper-Ruggedized Digital Timepieces
The G-SHOCK Mudmaster GW-9500 Has a Bio-Based Resin Case
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1
Augmented Negative Display Watches
Augmented Negative Display Watches
This Modified Casio AE-1200 Digital Watch is Ultra-Chic
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