The Urwerk UR-112 Aggregat 'Back to Black' timepiece has been shown off as a darkly demure accessory designed with a luxury automobile in mind to offer drivers a new style for their wrist.
The timepiece is inspired by the Bugatti Atlantic and also takes after the driving watches from the 1970s that enabled drivers to check the time without having to shift their hands from the steering wheel. The watch thus features the numbers visible from the lower edge and boasts PVD-coated titanium for the case. The watch will reveal the power reserve meter along with the seconds by lifting a grooved case cover on the top.
The Urwerk UR-112 Aggregat 'Back to Black' timepiece is priced at CHF280,000 (around $305,572) and is limited to just 25 examples.
Image Credit: Urwerk
Key Themes Behind This Trend
- Luxury Automobile-inspired Timepieces
- Businesses can explore collaborations with luxury car manufacturers to create timepieces that cater to automobile enthusiasts and luxury watch collectors alike.
- Revived Driving Watches
- Companies can capitalize on nostalgia with renewed interest in vintage driving watches and create modern versions with added features, such as the power reserve meter and seconds display on the Urwerk UR-112 Aggregat 'Back to Black.'
- Innovative Timepiece Covers
- Watchmakers can experiment with unique ways to conceal and reveal watch features, like the grooved case cover on top of the Urwerk UR-112 Aggregat 'Back to Black.'
Where This Applies
- Luxury Car Manufacturing
- Luxury car manufacturers can create exclusive timepieces to align with their brand, tapping into the lucrative luxury watch market.
- Watchmaking
- Watchmakers can incorporate design elements from different industries, like Urwerk did with the Bugatti Atlantic, to create unique and innovative timepieces.
- Fashion and Luxury Retail
- Luxury retailers can expand their offerings by offering exclusive and limited edition timepieces to attract affluent consumers looking for unique luxury goods.
