Orient launches its new M-FORCE sports collection that marks its third drop of the flagship silhouette. Along with this, the brand also unveils a new Orient Star Basic Date series. Kicking off with the new M-FORCE, it boasts a tough design that is prepared for the outdoors, evoking an industrial design language. It is detailed with navy blue tones, orange, and red on the dials.
The watch comes in three colorways and each one is inspired by different aspects of the Earth. Navy blue is meant to resemble the deep sea, orange is meant to represent volcanic lava, and red is used to refer to magma. All of the watches are made from stainless steel materials and have a 45mm case.
Image Credit: Orient, <a rel='nofollow' href='https://hypebeast.com/uk/2023/4/orient-m-force-orient-star-basic-date-watch-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.orientwatch.co.uk/'>orientwatch</a>
Key Themes Behind This Trend
- Outdoor-ready Watch Trend
- Opportunity for outdoor and adventure companies to collaborate with watch manufacturers and develop new lines of durable, stylish, and functional watches.
- Colorful Dial Trend
- Opportunity for fashion brands to collaborate with watch manufacturers and create colorful and eye-catching timepieces that cater to different tastes and preferences.
- Industrial Design Trend
- Opportunity for design and architecture firms to collaborate with watch manufacturers and create watches with industrial-inspired design language for a bold and edgy look.
Where This Applies
- Watch Industry
- Watch manufacturers can leverage the trends of outdoor-ready, colorful dials, and industrial design to create new lines of innovative and attractive watches.
- Outdoor and Adventure Industry
- Opportunity for outdoor and adventure companies to collaborate with watch manufacturers and develop new lines of durable, stylish, and functional watches for their customers.
- Fashion Industry
- Fashion brands can take advantage of the colorful dial trend by collaborating with watch manufacturers and creating eye-catching timepieces that fit their brand style and appeal to fashion-conscious consumers.
