The brand typeface is incredibly important for communicating a precise and design-minded visual identity to consumers. After a decade with the same font, IKEA announces that it will be switching to Noto — "a type designed by Google and Monotype back in October 2016."
The furniture megastore has been using Verdana until now, however, it desired something new and more accommodating to languages. Noto is the perfect candidate as it is able to support over 800 different languages, allowing IKEA to unify its identity and brand typeface across its international locations.
As this is an ambitious and sizable project, the move will be done in stages. IKEA is currently in the process of updating its labels across 422 stores worldwide. Next, the strategic brand typeface switch will be implemented in the logo, the website, catalogs, and so on.