The Nokia Logo Gets a New Refreshing Typeface Update
The latest Nokia logo makes its appearance after 60 years. The iconic logo gets a dramatic new angle as the typeface and 'Yale Blue' tone is completely transformed into a digital and modern new look.
Speaking about the latest brand update, Nokia notes in a blog post attributed to Pekka Lundmark, Nokia's CEO that “We are updating our strategy, and, as a key enabler, we are also refreshing our brand to reflect who we are today: a business-to-business technology innovation leader pioneering the future where networks meet cloud. In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,” Lundmark told Bloomberg. "We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones.”
Image Credit: Nokia
Speaking about the latest brand update, Nokia notes in a blog post attributed to Pekka Lundmark, Nokia's CEO that “We are updating our strategy, and, as a key enabler, we are also refreshing our brand to reflect who we are today: a business-to-business technology innovation leader pioneering the future where networks meet cloud. In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,” Lundmark told Bloomberg. "We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones.”
Image Credit: Nokia
Trend Themes
1. Brand Refresh - The trend of updating brand identity to reflect a shift in business focus presents opportunities for marketing and design agencies to offer their services to companies in need of a brand refresh.
2. Industrial Digitalization - With Nokia shifting its focus to industrial digitalization, there are opportunities for technology companies to develop innovative solutions that cater to the needs of this new market.
3. B2B Technology Innovation - Nokia's rebranding to reflect their status as a B2B technology innovation leader highlights the need for companies in this sector to prioritize brand positioning that accurately reflects their current business focus.
Industry Implications
1. Marketing and Design - The trend of brand refreshes presents opportunities for marketing and design agencies to offer their services to companies in need of rebranding.
2. Technology - Nokia's focus on industrial digitalization opens up opportunities for technology companies to offer solutions that cater to this new market.
3. Telecommunications - Nokia's shift away from its legacy mobile phone business presents opportunities for telecommunications companies to develop innovative solutions that cater to the needs of B2B clients.
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