The Nokia Logo Gets a New Refreshing Typeface Update
The latest Nokia logo makes its appearance after 60 years. The iconic logo gets a dramatic new angle as the typeface and 'Yale Blue' tone is completely transformed into a digital and modern new look.
Speaking about the latest brand update, Nokia notes in a blog post attributed to Pekka Lundmark, Nokia's CEO that “We are updating our strategy, and, as a key enabler, we are also refreshing our brand to reflect who we are today: a business-to-business technology innovation leader pioneering the future where networks meet cloud. In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,” Lundmark told Bloomberg. "We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones.”
Image Credit: Nokia
Speaking about the latest brand update, Nokia notes in a blog post attributed to Pekka Lundmark, Nokia's CEO that “We are updating our strategy, and, as a key enabler, we are also refreshing our brand to reflect who we are today: a business-to-business technology innovation leader pioneering the future where networks meet cloud. In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,” Lundmark told Bloomberg. "We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones.”
Image Credit: Nokia
Trend Themes
-
Brand Refresh — The trend of updating brand identity to reflect a shift in business focus presents opportunities for marketing and design agencies to offer their services to companies in need of a brand refresh.
-
Industrial Digitalization — With Nokia shifting its focus to industrial digitalization, there are opportunities for technology companies to develop innovative solutions that cater to the needs of this new market.
-
B2B Technology Innovation — Nokia's rebranding to reflect their status as a B2B technology innovation leader highlights the need for companies in this sector to prioritize brand positioning that accurately reflects their current business focus.
Industry Implications
-
Marketing and Design — The trend of brand refreshes presents opportunities for marketing and design agencies to offer their services to companies in need of rebranding.
-
Technology — Nokia's focus on industrial digitalization opens up opportunities for technology companies to offer solutions that cater to this new market.
-
Telecommunications — Nokia's shift away from its legacy mobile phone business presents opportunities for telecommunications companies to develop innovative solutions that cater to the needs of B2B clients.
6.7
Score
Popularity
Activity
Freshness
