The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Michael Hemsworth — March 30, 2023 — Marketing
The new Pepsi logo has been shown off by PepsiCo as its first update in 14 years that's sure to help draw in consumer attention and help refresh its image.
The logo showcases the familiar red, white and blue colors along with a bold typeface for the Pepsi text, which combine to create more of a statement on store shelves. The new look for the brand is being rolled out this fall to coincide with the brand's 125th anniversary before launching globally in 2024. The overall update to the visual identity also includes new colors and imagery across the entire product portfolio.
SVP & Chief Design Officer Mauro Porcini spoke on the new new Pepsi logo saying, "We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come."
The logo showcases the familiar red, white and blue colors along with a bold typeface for the Pepsi text, which combine to create more of a statement on store shelves. The new look for the brand is being rolled out this fall to coincide with the brand's 125th anniversary before launching globally in 2024. The overall update to the visual identity also includes new colors and imagery across the entire product portfolio.
SVP & Chief Design Officer Mauro Porcini spoke on the new new Pepsi logo saying, "We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come."
Trend Themes
1. Bold Branding - Bold and striking branding choices, like the new Pepsi logo, can attract consumer attention and refresh a brand’s image.
2. Visual Identity Update - Updating a brand's visual identity with new colors, typography, and imagery can help to connect with future generations and signal a bold vision for the future.
3. Heritage-contemporary Marriage - Marrying a brand's distinct heritage with contemporary design elements, like the new Pepsi logo, can appeal to both past and current generations of consumers.
Industry Implications
1. Beverage Industry - Bold and striking branding updates, like the new Pepsi logo, can spark innovation in the crowded and competitive beverage industry.
2. Marketing Industry - Refreshing a brand's visual identity can open up new marketing opportunities to connect with future generations and stand out in a highly visual landscape.
3. Design Industry - Marriage of heritage and contemporary design elements, like in the new Pepsi logo, can inspire disruptive innovation and push the boundaries of brand design in the design industry.
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