loyalkaspar — a contemporary creative branding agency, embraces artistic merits and expression in advertising through a vibrant mural campaign that adorns urban walls in New York City. The initative is launched to promote and excite people for ESPN's US Open. Each creative installation honors a world-renowned athlete that has, without a doubt, won over the hearts of millions. The tennis players that are depicted in loyalkaspar's mural campaign include the likes of Serena Williams, Naomi Osaka, and Roger Federer.
The activation rand live in the Dumbo neighborhood of Brooklyn for a limited time. As the murals made for quite the public engagement, loyalkaspar recorded people's experience which made for an adorably communal "anthem TV spot" that drew and engaged viewers ahead of the highly anticipated sporting event.
Photo Credits: loyalkaspar