Maestro Dobel Tequila x Aryna Sabalenka Partner for a New Campaign
Debra John — August 21, 2025 — Lifestyle
References: maestrodobel
Maestro Dobel Tequila x Aryna Sabalenka mark their return to the US Open with the launch of a new campaign that highlights celebration and shared experiences. At the center of this collaboration is the 'Drinks on Us' program, which draws inspiration from Sabalenka’s popular pledge during last year’s tournament to treat fans to celebratory drinks. Building on that moment, Maestro Dobel is now extending the gesture by sponsoring the first Dobel Tequila cocktail for fans at participating New York bars throughout the event.
Moreover, the initiative "encourages audiences to embrace the tournament spirit by commemorating every point and every match with a shared toast." Fans can order the official Dobel Tequila 'Ace Paloma,' served at select venues including Jean’s, Nubeluz, and The Elgin. In addition, guests aged 21 and older are eligible to receive up to $20 back on Dobel cocktails or up to $20 off two bottles of Dobel Tequila at participating metro-area retailers.
Image Credit: Maestro Dobel Tequila
Moreover, the initiative "encourages audiences to embrace the tournament spirit by commemorating every point and every match with a shared toast." Fans can order the official Dobel Tequila 'Ace Paloma,' served at select venues including Jean’s, Nubeluz, and The Elgin. In addition, guests aged 21 and older are eligible to receive up to $20 back on Dobel cocktails or up to $20 off two bottles of Dobel Tequila at participating metro-area retailers.
Image Credit: Maestro Dobel Tequila
Trend Themes
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Sports-based Beverage Campaigns — The collaboration between Maestro Dobel Tequila and Aryna Sabalenka showcases the merging of sports and alcohol marketing, appealing to fans who value shared experiences.
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Event-driven Brand Engagement — Leveraging high-profile events like the US Open, brands are fostering deeper connections with consumers through experiential marketing and engagement opportunities.
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Celebrity-endorsed Alcohol Promotions — The partnership with a tennis star adds credibility and allure to the tequila brand, capturing the attention of sports fans and enhancing brand visibility.
Industry Implications
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Alcohol Beverages — The alcohol industry has the potential to engage sports fans more deeply by aligning with athletic events for co-branded promotional opportunities.
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Sports Entertainment — Incorporating beverage partnerships into sports events provides new avenues for monetization and fan engagement within the sports entertainment sector.
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Marketing and Advertising — Innovative campaigns that integrate cultural icons into brand promotions highlight opportunities for agencies to drive consumer interest through unique partnerships.
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