'The Ace Paloma' Offers Fans a Taste of the U.S. Open
Debra John — August 14, 2025 — Lifestyle
References: maestrodobel
'The Ace Paloma,' a seasonal cocktail originally introduced by Maestro Dobel Tequila—the first official tequila of the U.S. Open Tennis Championships—at the 2023 tournament, will be featured from August 8 to September 7 at select Hilton Hotels & Resorts properties this year.
For the 2025 season, Hilton is partnering with Maestro Dobel solely to serve the cocktail at participating locations, allowing guests to savor the atmosphere of the U.S. Open from beyond the stadium. The Ace Paloma combines Maestro Dobel Tequila Diamante Cristalino with fresh lime and grapefruit soda, accented by a rim of black lava salt and a dehydrated citrus garnish. Each pour is topped with a distinctive black tennis ball cocktail pick, evoking the tournament’s bold, competitive energy.
Presented in the official Dobel Tequila U.S. Open cup, the drink also reflects Maestro Dobel’s continued involvement in tennis, including sponsorship of ATP 1000 events such as the BNP Paribas Open, Miami Open, and Cincinnati Open.
Image Credit: Maestro Dobel
For the 2025 season, Hilton is partnering with Maestro Dobel solely to serve the cocktail at participating locations, allowing guests to savor the atmosphere of the U.S. Open from beyond the stadium. The Ace Paloma combines Maestro Dobel Tequila Diamante Cristalino with fresh lime and grapefruit soda, accented by a rim of black lava salt and a dehydrated citrus garnish. Each pour is topped with a distinctive black tennis ball cocktail pick, evoking the tournament’s bold, competitive energy.
Presented in the official Dobel Tequila U.S. Open cup, the drink also reflects Maestro Dobel’s continued involvement in tennis, including sponsorship of ATP 1000 events such as the BNP Paribas Open, Miami Open, and Cincinnati Open.
Image Credit: Maestro Dobel
Trend Themes
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Sports-inspired Mixology — Craft cocktails that draw inspiration from major sports events like the U.S. Open are becoming a unique way to connect fans with their favorite tournaments beyond the traditional stadium experience.
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Experiential Branding Partnerships — Brands are increasingly collaborating with high-profile events to create themed products that enhance the consumer experience and build stronger emotional connections with their audience.
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Luxury Tequila Innovations — Introducing sophisticated tequila varietals, such as Maestro Dobel Tequila Diamante Cristalino, into signature cocktails reflects a growing demand for premium spirits in the craft beverage market.
Industry Implications
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Hospitality and Tourism — Hotels and resorts are leveraging event-themed experiences, like signature cocktails, to draw guests and enhance their stay experience by offering a unique tie-in with popular sports events.
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Event Sponsorship — Companies sponsoring major sports events are utilizing specialized products, such as cocktails, to cement their association with the event and engage consumers in new and flavorful ways.
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Alcoholic Beverages — The trend of creating event-specific cocktails is prompting beverage companies to explore new collaborative opportunities to showcase their products at high-visibility entertainment venues.
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