Santa Margherita Debuts the Love All Frosé Cocktail at the Miami Open
References: worldwidewest
Santa Margherita, the Official Wine Sponsor of the 2026 Miami Open, has introduced a new signature cocktail called the Love All Frosé. This innovative beverage delivers a frozen rendition of the brand's Rosé Giardino Rosé Giardino.
To match the aesthetics of the 2026 Miami Open, Santa Margherita presents its Love All Frosé concoction in a limited-edition collectible cup shaped like a tennis ball. This adds a layer of novelty and gives fans a tangible keepsake. The drink itself highlights the vibrant character of the Rosé Giardino, with its pale pink hue, fresh acidity, and floral finish.
Love All Frosé effectively transforms a classic wine experience into a playful, photogenic, and refreshingly cold treat perfectly suited to Miami's warm, sun-soaked atmosphere.
Image Credit: Santa Margherita
To match the aesthetics of the 2026 Miami Open, Santa Margherita presents its Love All Frosé concoction in a limited-edition collectible cup shaped like a tennis ball. This adds a layer of novelty and gives fans a tangible keepsake. The drink itself highlights the vibrant character of the Rosé Giardino, with its pale pink hue, fresh acidity, and floral finish.
Love All Frosé effectively transforms a classic wine experience into a playful, photogenic, and refreshingly cold treat perfectly suited to Miami's warm, sun-soaked atmosphere.
Image Credit: Santa Margherita
Trend Themes
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Event-branded Beverage Collectibles — A rise in limited-edition, event-themed drinkware that turns beverages into collectible memorabilia and creates new premium touchpoints for fan engagement.
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Frozen Wine Cocktails — The adaptation of still wines into frozen, cocktail-style formats that reposition traditional varietals for warm-weather, experience-driven consumption occasions.
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Photogenic Drink Experiences — Visually striking, camera-ready beverages designed to drive social sharing and extend brand exposure beyond the physical event environment.
Industry Implications
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Wine and Spirits — Opportunities emerge for producers to develop hybrid, ready-to-serve formats and co-branded offerings that blur lines between wine, cocktails, and experiential merchandising.
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Sports Event Hospitality — Hospitality and concessions at sporting events can evolve into curated beverage destinations that enhance guest experience through themed signature drinks and keepsakes.
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Packaging and Merchandise — Design-led, reusable packaging and collectible merchandise tied to limited runs offer new licensing and secondary-market possibilities around beverage products.
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