Santa Margherita, the Official Wine Sponsor of the 2026 Miami Open, has introduced a new signature cocktail called the Love All Frosé. This innovative beverage delivers a frozen rendition of the brand's Rosé Giardino Rosé Giardino.
To match the aesthetics of the 2026 Miami Open, Santa Margherita presents its Love All Frosé concoction in a limited-edition collectible cup shaped like a tennis ball. This adds a layer of novelty and gives fans a tangible keepsake. The drink itself highlights the vibrant character of the Rosé Giardino, with its pale pink hue, fresh acidity, and floral finish.
Love All Frosé effectively transforms a classic wine experience into a playful, photogenic, and refreshingly cold treat perfectly suited to Miami's warm, sun-soaked atmosphere.
Image Credit: Santa Margherita
Why This Trend Is Growing
- Event-branded Beverage Collectibles
- A rise in limited-edition, event-themed drinkware that turns beverages into collectible memorabilia and creates new premium touchpoints for fan engagement.
- Frozen Wine Cocktails
- The adaptation of still wines into frozen, cocktail-style formats that reposition traditional varietals for warm-weather, experience-driven consumption occasions.
- Photogenic Drink Experiences
- Visually striking, camera-ready beverages designed to drive social sharing and extend brand exposure beyond the physical event environment.
Industries Being Reshaped
- Wine and Spirits
- Opportunities emerge for producers to develop hybrid, ready-to-serve formats and co-branded offerings that blur lines between wine, cocktails, and experiential merchandising.
- Sports Event Hospitality
- Hospitality and concessions at sporting events can evolve into curated beverage destinations that enhance guest experience through themed signature drinks and keepsakes.
- Packaging and Merchandise
- Design-led, reusable packaging and collectible merchandise tied to limited runs offer new licensing and secondary-market possibilities around beverage products.
