In recent years, the popularity of body-positive campaigns has exponentially grown and many brands, as well as artists and designers, have taken a stance through an inclusive marketing initiative or a boundary-pushing project. Some more progressive than others, these body-positive campaigns are predominantly geared toward Millennial and Gen Z crowds who have chosen to not abide by ideals but celebrate what is natural and beautiful.
Two of the more striking body-positive campaigns come from London. Daisy May Collingridge, a graduate from Central Saint Martins, has debuted a series of textile art that portray "overlapping layers of skin-like rolls." On the other hand, Karoline Vitto from the Royal College of Art has designed an avant-garde body-positive fashion collections that is meant to accentuate bodily bulges and rolls.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
