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Chromat's Summer Campaign Sets Empowering New Pool Rules

 - Jul 19, 2018
References: chromat.co & designtaxi
Just as Chromat's runway shows of the past have perfectly embodied empowerment, diversity, inclusivity and body positivity, the brand's newest swimwear campaign tackles promises to boost one's confidence in the summer.

For its newest summer swimwear campaign, Chromat took it upon itself to completely rewrite a set of pool rules, with the number one rule being "Intolerance Not Tolerated." Some of the other rules put forth by the brand remind that body hair, cellulite, as well as people of all ages and abilities, should be celebrated.

The campaign from Chromat is led by five #ChromatBABES, including transgender advocate Geena Rocero and amputee model and cancer survivor Mama Cax, who says: "I'm looking out for the babes with scars, for the babes with disabilities who often feel uncomfortable in these spaces."