Body-positive YouTuber Loey Lane launched a brand called Love AnyBody that offers affordable body care products that specifically address everyday body concerns in a way that's empowering and loving. According to the brand, "In a crowded beauty aisle full of 'fix me' products, Love AnyBody is creating space for women to enjoy products that offer targeted benefits for their specific needs."
Love AnyBody offers a preventative Anti-Chafe Stick and an Anti-Chafe Ointment to diminish discomfort, as well as a Stretch Mark Cream and Stretch Mark Serum, all of which are in the range of $10. These products are packed with nourishing ingredients like hyaluronic acid, Vitamin E, squalane and olive extract.
The demand for body positivity is reaching beyond the fashion industry with brands now offering products that specifically cater to plus-size consumers in other areas.