In an effort to counter the overwhelming pressure for women to get the "perfect bikini body," Isle of Paradise has chosen this summer as the perfect time to debut the 'Get Body Posi' guide.
Isle of Paradise is a self-tan company that launched back in 2018 and quickly made headlines for its use of un-retouched photos in its ad campaigns. Now the company is back on its mission to inspire self-love with its new Get Body Posi guide. The free guide is essentially a seven-day program that is designed to help consumers in their journey to body confidence. As the brand's founder Jules Von Hep explained, "I want you to stand in front of the mirror and love the body you’ve been given—it’s time to feel empowered."
While other brands often claim to support body positivity, Isle of Paradise is going one step further to actually help consumers feel more confident about the skin they're in.
Image Credit: Isle of Paradise.